Brand Tuned - The New Rules Of Branding, Strategy And Intellectual Property

Brand Tuned

Description:
· A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?
A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will:

define your brand to drive the business forward and help it stand out

know what brand promise will attract your ideal client

pick a name that will put you "front of mind"

ensure that the design elements you choose are distinctive and ‘ownable’

train your team to live the brand.Drawing from evidence-based…